M E L I L L I + M U L V E Y

COLLECTED WORKS 2004-2018


 

001

OLD SPICE

‘SMELL ‘EM WHO’S BOSS’

Two scents wrapped in one amazing smelling advertising campaign.

 

POSTER + WAX PACKS

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002

P&G

‘THANK YOU MOM’

It takes someone strong to make someone strong.

 

003

JORDAN BRAND

‘WINGS’

It took a lot of convincing, but after nearly a year, we got Michael Jordan to let us hand over the reigns and recreate his iconic image with a message of female empowerment.

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004

KENTUCKY FRIED CHICKEN

‘THE COLONEL’

the campaign that brought colonel sanders and his iconic tagline back.

 

THE HALL OF COLONELS

to coincide with the revival of the colonel, we also created a historically accurate website complete with an autobiographical video game about the colonel’s life.

 

COLONELQUEST GAMEPLAY + PACKAGING

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005

JORDAN BRAND

‘CLASS OF XXXIII’

PRINCIPAL SCOTT WELCOMES BACK THE NEW CLASS OF JORDAN ATHLETES.

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006

FOX SPORTS

‘NOW IT’S A GAME’

LOREM IPSUM DOLOR SIT AMET CONSECTETUR

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007

AIR JORDAN

‘CLASS OF XXXI’

Jordan Brand asked for a season-long campaign that spoke to elite high school players. Instead of traditional work, we pitched them on the idea that we dedicate that year’s Air Jordans to the kids and create a line of gear that decks out the best programs in the country. The campaign became so popular, Jordan Brand made has made it an annual initiative.

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CLASS OF XXXI CASE STUDY:

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7 of the top 10 picks from this year's NBA draft participated in our program (including #1 DeAndre Ayton). Our little boys are all grown up.

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008

MAXWELL HOUSE

‘GOOD TO THE LAST DROP’

SINCE WHEN IS GOOD NO LONGER GOOD ENOUGH?

 

PRINT:

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009

CRUNCH FITNESS

‘THE CRUNCHERS’

THE FIRST MAJOR BRAND OVERHAUL FOR CRUNCH FITNESS

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010

JORDAN BRAND

‘RE2PECT DAY’

When the Yankees announced they would be retiring Derek Jeter’s No. 2, we wild-pitched the idea of updating the RE2PECT logo to reflect the occasion. 

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We did a whole bunch of stuff with it the new logo, but the coolest (for us Yankees fans) was getting a famous old-school NYC graffiti artist to paint a massive mural across the street from Yankees Stadium. Fans went nuts over it and the owner of the building decided to keep it permanently.

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011

NIKE

‘#184IN90’

Abby Wambach scored 184 goals in her career (more than any woman or man in history.)

So during the telecast of her last professional match, we turned Nike Soccer’s Twitter feed into a 90-minute retrospective, celebrating every goal she ever scored.

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When the match started, we posted a Tweet every minute, on the minute, giving fans a play-by-play of all the goals Abby scored during that minute in a match throughout her career.

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012

JORDAN BRAND

‘NOW I DO WHAT I WANT’

This one’s pretty insider: Durant had just left OKC for the Golden State Warriors and Russ was really pissed.

He wanted to call Durant out, but didn’t want to look bad (he also wanted to show off his really weird lifestyle sneakers.) So we made this commercial with a bunch of Thunder fans that was really just one big troll job.

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013

BLUE Q

‘SALES TEAM’

The internet was pretty basic at the time, hence a microsite. You just picked which sexy sales pitch you wanted, the videos are virtually identical.

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WE ALSO MADE A BUNCH OF RIDICULOUS PRE-ROLL VIDEOS THAT SOLD SPECIFIC PRODUCTS IN THEIR LINE.

 

014

VINCE STAPLES

‘NORTH AMERICAN TOUR 2017’

We created this piece for Vince’s encore, which was also his most popular song (“Norf Norf”).

The song’s about the ‘other’ side of Long Beach. So we made one of those tourist postcards with the pictures in the letters that took you on a trip from the sunny South to the ghetto up North, as Vince performed.

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015

TEAM JORDAN

‘THE JACKET’

We made these jackets for our Jordan group here in NYC. They have a crazy cult following now. And even crazier, we convinced Jordan Muse to pay for them.

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