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Jordan Brand // CLASS OF XXXI

With the arrival of the 31st Air Jordan shoe, we created the Class of XXXI- a year-long high school basketball initiative, established to give the country’s premier players the Jordan treatment.

 

Class of XXXI Case Study

 

We introduced players to the campaign with this film and a series of “Class Of” alumni shirts:

 
 

Teams were then given custom gear throughout the season – banners for their gyms, game-day ties, varsity jackets on senior night, etc. – all designed in their school’s unique colorway.

 
 

During playoffs, this piece ran in Slam Magazine:

 

The program was a huge grassroots success and the Jordan Brand plans to make the “Class of” campaign a mainstay for years to come.

 

-Coverage in Sports Illustrated

-Coverage in Hypebeast

-Coverage in Nice Kicks

-Coverage in Ball Is Life