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Jordan Brand // CLASS OF XXXI

Jordan Brand asked for a season-long campaign that spoke to elite high school players. Instead of traditional work, we pitched them on the idea that we dedicate that year’s Air Jordans to the kids and create a line of gear that decks out the best programs in the country. The campaign became so popular, Jordan Brand made has made it an annual initiative.

 

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Class of XXXI Case Study

 

We made custom gear for each program - banners, varsity jackets, shooting shirt, game day ties, etc. - all in their unique school colorways.

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7 of the top 10 picks from this year's NBA draft participated in our program (including #1 DeAndre Ayton). Our little boys are all grown up.

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-Coverage in Sports Illustrated

-Coverage in Hypebeast

-Coverage in SLAM

-Coverage in Nice Kicks

-Coverage in Ball Is Life