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Russell Westbrook and Kevin Durant were teammates for 8 years. But in the 2016 offseason, Durant was lured away by the best team in basketball. Russell needed a response, so we took his pregame dance ritual, turned it into a statement of his independence, and released it on NBA Opening Night.

"Hittin Em" :60


The film spread across the internet and drew the attention of some notable fans.


-Coverage in The New Yorker

-Coverage in Creativity

-Coverage in AgencySpy

-Coverage in the Source

-Coverage in Barstool Sports

-Coverage in Complex

-Coverage in XXL

-Coverage in SLAM

-Coverage in Fox Sports

-Coverage in CBS Sports

-Coverage in ESPN

-Coverage in For The Win

-Coverage in SB Nation

-Coverage in Uproxx

-Coverage in Hypebeast

-Coverage in Sole Collector