HOMEP&G: Thank You Mom / Old Spice: Five Year Plan / Old Spice: Smell 'Em Who's Boss / Jordan Brand: Class of XXXI / Jordan Brand: Hittin Em / Jordan Brand: the RE2PECT Wall / Maxwell House: Good / Kentucky Fried Chicken: The ColonelNike: Abby Wambach / Jordan Brand: Carmelo Olympics /Vince Staples: Norf Norf / Team Jordan: The JacketCrunch Fitness: The Crunchers / Blue Q: Sales Team / Blue Q: Product Development / NBC: Locals Only / HBO GO: Nobody Loves You / ABOUT 

 

JORDAN BRAND // HITTIN EM

Russell Westbrook and Kevin Durant were teammates for 8 years. But in the 2016 offseason, Durant was lured away by the best team in basketball. Russell needed a response, so we took his pregame dance ritual, turned it into a statement of his independence, and released it on NBA Opening Night.

"Hittin Em" :60

 

The film spread across the internet and drew the attention of some notable fans.

 

-Coverage in The New Yorker

-Coverage in Creativity

-Coverage in AgencySpy

-Coverage in Barstool Sports

-Coverage in Complex

-Coverage in XXL

-Coverage in SLAM

-Coverage in Fox Sports

-Coverage in CBS Sports

-Coverage in ESPN

-Coverage in For The Win

-Coverage in SB Nation

-Coverage in Uproxx

-Coverage in Hypebeast

-Coverage in Sole Collector