To commemorate this historic moment, we started by updating the now famous RE2PECT logo with classic Yankees iconography.


We then took over the NY Daily News with a week-long series of front covers that highlighted iconic moments from Derek’s career.


And finally, on the day of the ceremony, we unveiled the RE2PECT Wall – an 80-foot hand painted mural that now stands permanently on River Avenue, directly across the street from Yankee Stadium.




Big thanks to the world-renowned Bushwick Collective for helping us bring the mural to life.