"Good" :45

 

"Sniff" :15

 

"Great" :15

 

"Awesome, Awesome" :15

 

PRINT:

For the look and feel of the campaign, we hired traditional sign painters to craft all our type by hand.

maxwell house print 2 up.png
morning people
pep talk
every morning
two hands
 

SOCIAL:

We also took over all of Maxwell House's social channels.

 

 

DAYLIGHT SAVINGS

When America lost an hour of sleep to Daylight Savings, we posted a “snooze-button-coffee-maker-alarm-clock” and surprised a lucky commentator by sending them one that actually works.

 

TAX DAY

On Tax Day we posted this and surprised everyone who commented on the mug by sending them one.

 

A few more favorites:

-Coverage in Creativity

-Coverage in Adweek

-Coverage in AgencySpy

-Coverage in the New York Times

-Coverage in the Chicago Business Journal