"Liz" :30

 

"Ted" :30

 

"Ron" :30 

 

Coinciding with the launch of each site (10 total), we held exclusive events in every city. 

Case Study Video:

 

Wheat pastings and spots teased the events and directed people to the sites.

david chang poster.jpg
 

Teaser TV:

 

Once there, invitations could be won by answering questions about your city that only a local would know.

home.jpg

And only 10 invitations could be won each day.

access-granted.jpg
 

-Coverage in AdWeek

-Coverage in AdAge

-Coverage in the Boombox