"Liz" :30


"Ted" :30


"Ron" :30 


Coinciding with the launch of each site (10 total), we held exclusive events in every city. 

Case Study Video:


Wheat pastings and spots teased the events and directed people to the sites.

david chang poster.jpg

Teaser TV:


Once there, invitations could be won by answering questions about your city that only a local would know.


And only 10 invitations could be won each day.


-Coverage in AdWeek

-Coverage in AdAge

-Coverage in the Boombox